The first sentences or so made me smile because it reminds me of what happened when the Gap changed their logo several weeks ago and it got negative comments. The packaging design business is really reliant on the consumers and people don't like change. Since Tropicana had such a strong and memorable design, when it changed into something that wasn't as clever and looked plain, people wanted the old design back. I feel that is the same with the Gap because the original logo was a lot better than the one they put out weeks ago. It is also interesting how much input from the consumers is considered and how they are voicing their opinions. With technology these days, it's quick to get a response to your design and gather other ideas. Packaging design relies heavily on the people that buys it and if it doesn't appeal to the masses, it's not working.