Interesting article about the power of an image as an advertising device. Somewhere in there, it talks about how important it is to captivate the viewers, hold their attention, and make them think. All of this could be possible if the product is shown with powerful imagery. At the end, there were several questions that asked how can you create a message without text and yet have it appeal to all ages, which I thought is an interesting challenge since young kids would have to get it but older people would still stop and think.
"Communication should not be commissioned from outside the company, but conceived from within the heart." This reading really helped me understand who I should be targeting the new branding towards. It is about the individual rather than a customer, so in a way it has to get personal. Solid, strong concepts also help make it memorable and eye catching. At the same time, it should be target everyone and have them talking about it. Much like the previous article, it emphasizes the use of a strong image to communicate with the audience rather than rely on text.
For the Dove chocolate, I'm going to say mainly women because of the text and how everything is rendered. It has a very sensual feeling and the colors reiterate that. The Bear Naked granola is towards both genders. Probably healthy, active people that are into organics and natural stuff. Cheerios could be towards kids and parents because it has that bee on it but then also that big heart with the fact, so that's more towards parents.
This was quite the experience, being able to design for a real life job. It was hard at first because my concept (the moon thing) didn't work out so I was behind and then text and colors weren't working and everything just seemed rushed and I don't know. Somehow I was able to put something together and I really love it now. I posted some iterations of different backgrounds and text ideas below and I chose to keep with the gradient and the triangles because it kept to the simplicity and the spotlight is still there but not as evident and I just really like it. I used pun as my rhetoric trope with the l being a mic stand and then having his mic be on top of that. That lead to text being image and so I had to choose typefaces that was modern but still communicates him and his music. And then since I didn't have much image to rely on, the background had to speak to his music as well. So warm colors were chosen since his music was warm and romantic. I tried some blues below but it seemed too cool for him. I chose to use triangles because it makes a mark with all the angles and corners and that's what he is like, making his mark on jazz. Also, it's more visually interesting than the squares and lines and circles. At first I really didn't like this project but now I love my poster, especially from where it was at the beginning.
Decorative elements enhance communication with graphic resonance. Ornament is a vehicle for heightening the sensory experience and adding connotative expression to denotative forms. The reading talked about how influential the style of whatever is to the message it conveys. They had some good examples of like the Bauhaus type and how it reflected the time period. Decoration shouldn't just be decoration, it should also have meaning behind it.
There are 3 types of appeals: ethos, pathos, and logos. Ethos means convincing by the character of the author. It is often conveyed through tone and style of the message and through the way the writer refers to differing views. Pathos means persuading by appealing to the reader's emotions. It causes an audience not just to respond emotionally but to identify with the writer's point of view. Logos means persuading by the use of reasoning. It refers to the clarity of the claim, the logic of its reason, and the effectiveness of its supporting evidence.
For the audio, I took it from this clip. It has an interview with the founders and some side projects information. When I originally pitched this idea, I was told to make it as original as I can, so it doesn't seem like I just took something and edited it and called it my own. That's what I was most worried about. So to resolve that, I edit out A LOT of stuff. Originally I was able to cut it down to a minute and 30 seconds? Something like that. The final piece is only 36 seconds. So I cut out phrases and parts and then rearranged them to tell a different story from the original. If you could hear the original and then what I edited, I think there's a significant difference.
It took me a lot longer than I expected to finish this. First, I never really edit sound only before and I never used Audacity before this. So learning the software and then cutting it at the EXACT spot I want it to, so that it could cohesive, was difficult. In my piece, you can hear some parts that I just couldn't cut off or I cut off too early. :/ In general though, I'm ok with how it turned out.
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