What I did here built on what I did for the first project with the 15 second information piece. For this one though, I wasn't so constricted on time frame so the timing for the words to pop in or slide in is more or less consistent. I wanted it to still be fast paced but still legible and the viewer to not feel rushed, so it took a lot of adding or subtracting frames. Longer words took up more time on the screen than shorter words, so balancing those yet still have it be paced well. I also tried different font combinations but I felt like it was a little too distracting and it didn't really flow with my idea of branding it, so I stuck with just the bold Helvetica font. In terms of narrative, I started it off with what the organization aims for and building on that with what they believe in. The way I ended it was with their logo, and then their motto, to tie up loose ends and finish it "complete". I wanted certain words to feel more important and powerful so I colored it differently and made them different sizes. It was hard choosing colors that went well together and still have that "pop" feeling to them. I worked with colors for a while before I got the combinations that I wanted so that was another difficult part of the project. Overall, I learned about timing, keeping it simple with just text and font, and how colors can affect the piece.