Kalman and UCB

Kalman:
Interesting article about the power of an image as an advertising device. Somewhere in there, it talks about how important it is to captivate the viewers, hold their attention, and make them think. All of this could be possible if the product is shown with powerful imagery. At the end, there were several questions that asked how can you create a message without text and yet have it appeal to all ages, which I thought is an interesting challenge since young kids would have to get it but older people would still stop and think.

UCB:
"Communication should not be commissioned from outside the company, but conceived from within the heart." This reading really helped me understand who I should be targeting the new branding towards. It is about the individual rather than a customer, so in a way it has to get personal. Solid, strong concepts also help make it memorable and eye catching. At the same time, it should be target everyone and have them talking about it. Much like the previous article, it emphasizes the use of a strong image to communicate with the audience rather than rely on text.