F+S: 3 Packages

These are the 3 packages I chose from the store.

Bear Naked falls under ethos because it appeals to the character of a person. It aims more towards a healthy person since it says "100% pure and natural granola". I actually like the design because it is simple. I also like that they used the product as the image for the packaging and that they used their bear claw logo thing in the text as well so it ties everything together. The color scheme they have is nice too. If you see their other kinds, it comes in green and blue as well, but those represent different kinds of granola.

The Dove Chocolate falls under pathos because it says "silky smooth milk chocolate promises" and that appeals to the person's emotions. The package I got actually has inspirational messages insides so it further reinforces that emotional plea. I like how the Dove logo is made out of chocolate and the use of the chocolate theme is nice as well. Images of the product is dominant but the logo pops out more since it is on a white background, glow thing.

Honey Nut Cheerios is the last one that is logos. They have that bar on the top that tells all about the nutritional values like calories, sodium, and calcium amount. They also have a huge hart that says lower cholesterol. The product image is dominant but the text conflicts with it along with the bee. I like the rays coming out of the bowl though that supports that healthy breakfast idea.