Logos:
- photography
- vector/digital
- text dominant with supporting imagery
- hand drawn
- limited color palette
- zoomed out/have white space
- sans serif fonts
- symmetrical composition
- bold, clear type/image
- formal looking
Pathos:
- handcrafted
- fun, bold colors
- image dominant
- minimal type
- dramatic lighting
- water colored
- crafty supplies
- expressive type
- interactivity
- active imagery
Ethos:
- vector shapes
- clean type
- formal composition
- simple color palette
- serif type - time appropriate
- grid system
- allegory/parody imagery
- aged look
- collage
- super zoomed in photo
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