3.24.2010

The Principles of the New Typography

This article was an interesting read. I learned a lot about how magazine layouts should work. Some notes I took:
  • we no longer read quietly line by line, but glance quickly over the whole, and only if our interest is awakened do we study it in detail
  • both nature and technology teach us that "form" is not independent, but grows out of function, out of materials used, and out of how they are used
  • the essence of the new typography is clarity
  • "form" must be created out of function
  • function of printed text is communication, emphasis, and the logical sequence of the contents
It really revolves around how we can convey the message to the readers in a clear way but present it with a bang so that they would take interest and continue reading. I'm starting to work on my layouts and it's a lot harder than it looks. There's so many elements that needs to be balanced but it also needs to flow smoothly. This was a good read to see a little background and how text should work.

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