Logo Build Rounds

Since the storyboards, I've made several versions of the logo build. I decided to go with the logo drawing itself out to play off of the idea of "designing" and drawing. I ended up putting the images inside of the logo in the triangular part because I didn't want it to be outside of the logo. I played around with timing and how the text enters to make it more interesting.

Round 1 from Vi Pham on Vimeo.

Round 1 pt.2 from Vi Pham on Vimeo.

Round 1 pt.3 from Vi Pham on Vimeo.

I also tried building the logo differently but I didn't like it as much.

Round 1 pt.4 from Vi Pham on Vimeo.

These rounds helped me picture how the text should enter. By doing several iterations, I was able to see what was working and what wasn't and taking that to the end product.