Final Ads

These are my final ads for this project. The first is the small version and then the big version is underneath it.


AfH Ad from Vi Pham on Vimeo.



AfH Ad 2 from Vi Pham on Vimeo.


You can see what I did since it is pretty straight forward. The big one aimed to convey the message of what the group is about while the smaller one aimed at getting people involved. This was the first time I made anything in After Effects so it was a good learning experience on how to create things in AE. It is A LOT easier than Flash, which I built my logo build in. I didn't change anything on that one so you can look at several post back for the final of it. After Effects was a bit tricky to do at first but watching tutorials while I did my piece helped. I also wanted to get away from being so text reliant since my past pieces were heavy on text. So it was hard coming up with images and ideas on how to make them interesting and now just boring but at the same time let them have a story/plot. Especially with the big ad, I wanted the footage to at least relate to the text and not have a disconnect. I didn't want to use sound because it is on a website and maybe I'll go back and ad sound once I learn how to encode it. It was also kind of hard timing the lines in the small ad because I wanted to keep these short at 10 seconds and the logo build is already 5 seconds so I only had 5 seconds to work with. I semi cheated with that one and made the logo build a bit shorter so that there was more time for the imagery and the text to show up. I timed the text on both to be short enough to fit but also long enough so that people have time to read it. In general I had fun with this project. I learned a lot more of AE and using imagery was a challenge for me.