These are my final ads for this project. The first is the small version and then the big version is underneath it.
AfH Ad from Vi Pham on Vimeo.
AfH Ad 2 from Vi Pham on Vimeo.
You can see what I did since it is pretty straight forward. The big one aimed to convey the message of what the group is about while the smaller one aimed at getting people involved. This was the first time I made anything in After Effects so it was a good learning experience on how to create things in AE. It is A LOT easier than Flash, which I built my logo build in. I didn't change anything on that one so you can look at several post back for the final of it. After Effects was a bit tricky to do at first but watching tutorials while I did my piece helped. I also wanted to get away from being so text reliant since my past pieces were heavy on text. So it was hard coming up with images and ideas on how to make them interesting and now just boring but at the same time let them have a story/plot. Especially with the big ad, I wanted the footage to at least relate to the text and not have a disconnect. I didn't want to use sound because it is on a website and maybe I'll go back and ad sound once I learn how to encode it. It was also kind of hard timing the lines in the small ad because I wanted to keep these short at 10 seconds and the logo build is already 5 seconds so I only had 5 seconds to work with. I semi cheated with that one and made the logo build a bit shorter so that there was more time for the imagery and the text to show up. I timed the text on both to be short enough to fit but also long enough so that people have time to read it. In general I had fun with this project. I learned a lot more of AE and using imagery was a challenge for me.
11.10.2010
Ad Storyboards
Storyboards for my ads. The first one is like 300x100 pixels? I wanted to go with a drawing idea and how it creates a home and then the logo at the end. I couldn't scan this in one piece so sorry, you'll have to piece it together, but you get the idea.
For my second one, it's a bit bigger. I was going to have the earth appear and then maybe rotate while having different background colors and then the logo appearing. Also split and cut off too, so sorry.
Those were my initial storyboards. Since then, I kinda progressed away from it and went with other ideas that you'll see in the final pieces.
11.03.2010
AfH Ads Brainstorm
For the second part of the project, I had several ideas going. The first one I thought of was an opening for the website, so it would be a little film/animation that would play before people would enter the site. Within this opening, I wanted to use imagery as the main focus since I've relied on text a lot for the past projects. I was maybe going to incorporate live action somehow and it would be about the organization along with current projects that they are doing.
From that idea, I thought about making a series of ads that would appear on other websites, like AIA and Buildipedia, which are other architectural websites. This stemmed from wanting to get the word out there about Architecture for Humanity. This is kind of like the opening idea except now I'm limited to a space and probably like a 10 second animation. It would use images and color with minimal text and end with my logo build. This is the idea that I'm going forward with and I'm making two that focuses on different aspects of the group to get people to join them. One talks about what the group is about and I'm using stats for that, like how many chapters there are and how many people are a part of it. The second one is more like a call for designers to submit ideas and help build communities in places that need help.
Other ideas that I had was to make a scrolling, loop thing that would sit on top of the website and it would be like the ads, except it will be on the website itself. It would contain the basic information in one small loop and other loops would be like current projects and events. Every time the page refreshes or the audience goes to another page, the top animation would be different. I also thought about making a non-digital piece like a brochure that would inform people and get them to join the organization. Yeah. I'm going with the ad idea, like I said before and hopefully it will work.
From that idea, I thought about making a series of ads that would appear on other websites, like AIA and Buildipedia, which are other architectural websites. This stemmed from wanting to get the word out there about Architecture for Humanity. This is kind of like the opening idea except now I'm limited to a space and probably like a 10 second animation. It would use images and color with minimal text and end with my logo build. This is the idea that I'm going forward with and I'm making two that focuses on different aspects of the group to get people to join them. One talks about what the group is about and I'm using stats for that, like how many chapters there are and how many people are a part of it. The second one is more like a call for designers to submit ideas and help build communities in places that need help.
Other ideas that I had was to make a scrolling, loop thing that would sit on top of the website and it would be like the ads, except it will be on the website itself. It would contain the basic information in one small loop and other loops would be like current projects and events. Every time the page refreshes or the audience goes to another page, the top animation would be different. I also thought about making a non-digital piece like a brochure that would inform people and get them to join the organization. Yeah. I'm going with the ad idea, like I said before and hopefully it will work.
Final Logo Build?
Final? from Vi Pham on Vimeo.
This is my "final" logo build. I'm not sure if it will change from now and final crit or not but that's what it is right now. I learned a lot about timing and how each picture, when it flashes, should relate to the actual logo somehow, like when it hits the corner and begins drawing a new line. It was also kind of dull at the beginning of building this so I tried making it more interesting in terms of text and the images I chose. Originally, I had a lot more images but decided to take out a few so that it aligned better with the logo and it didn't feel rushed or choppy. Perhaps it will change before I have to turn it in, we shall see.
Logo Build Rounds
Since the storyboards, I've made several versions of the logo build. I decided to go with the logo drawing itself out to play off of the idea of "designing" and drawing. I ended up putting the images inside of the logo in the triangular part because I didn't want it to be outside of the logo. I played around with timing and how the text enters to make it more interesting.
I also tried building the logo differently but I didn't like it as much.
These rounds helped me picture how the text should enter. By doing several iterations, I was able to see what was working and what wasn't and taking that to the end product.
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