Avoid Iterations

Since we decided what problem we were going to pursue, we came up with various tag lines and subtext. The top ideas were remember, avoid, think about it, and keep track. We showed all of these for crit along with some artifacts based on our channels.

The first one is a postcard and the second one is a storyboard for a motion piece. Joseph did a several versions of a poster for our other 2 ideas. We ended up going with the "avoid" idea because it could be read as "a void" or "avoid" and I like that play on words. So from there we just made a ton of iterations on how this could work on a poster first since if we figured that out, it could be applied to all the other channels. Our final channels are bus stop/placard inside the bus, a poster, and a motion piece. We also have 3 messages so each one is applied to each channel. For the message, we stated a fact and then provided a solution. We also made a number/website for people to contact if they wanted more information that isn't real. Joseph has a ton of iterations on his computer and maybe he'll upload those.

We ended up basing everything on the yellow and black versions (the bottom ones) and made the bus and the motion piece. We also changed the color and image based on the message. There was a lot more writing down on paper and ideas swirling in our head than there is physical artifacts so I didn't post them but instead did a lot of paraphrasing.