Compare/Contrast Readings

In all four readings, the writers aim at designing a system for a specific audience. Meggs and McCoy's readings both focused on communication for a certain type of group, which is the idea of tailored communication. Using imagery and text that only that specific group recognizes targets them and makes them the key consumers. McCoy talked about how things are changing in terms of design and how it went from targeting everyone to targeting only certain groups. This way, people are more prone to consume things rather than overlook it. At the same time, the last two readings was more of making a global brand. In the reading Local Lingo, she talks about companies being located in many different spots around the world. Even though the messages are targeted towards a particular country, it still manages to incorporate other countries as well. The Coke article was the most interesting for me. I like that he doesn't use the word "design" because I feel like there is more to design than just "design". He was basically redesigning Coke for the masses but he changed each country up to fit their lives. Between the articles, tailored communication is used a lot to target specific groups of people. In our project right now, that is also what we are doing. I think making this project successful is whether or not it talks to our subgroup but also to the people who might not understand it as deeply.