Section One Introduction: "Qualitative design research enjoys a controversial existence." This was interesting to read since it came from a first person's point of view. Christopher Ireland did a really nice job explaining what works and what doesn't when he went and researched people. Qualitative design research is learning about the people by listening to them, watching them, or experiencing their lives first hand. It was also nice to read about his experience with researching for Disney and how much positive feedback he got back from it.
Ethnology and Critical Design Practice: Ethnography, a research technique thats rooted in anthropology, is important when designing for people. It tells about the people through various factors and it's important to involve those findings into your design. Adding field studies to your design makes it more successful because you have a better understanding of the target audience and you're aiming the design at them. This whole section was mainly about the background of ethnography and how it can benefit us as designers.
Peachpit: Design research is investigating a product's or service's potential or existing users and the context of use. It uses many methods drawn from anthropology, scientific and sociological research, theatre, and design itself. It's more of a qualitative research that focuses on how and why questions more than quantitative research, which focuses more on numbers and what questions. Design research has three "rules" for conducting it: you go to them, you talk to them, and you write stuff down. There's things to not do as well as some other stuff to follow like getting consent and telling them what you are doing. There were also tips on patterns and when to detect it. A lot of the research, it seems, is about reading people and understand them through getting to know them.
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