Both of these advertisements I got from a website called Presidia Creative. They blog a lot of designs and these were just found under here and here.
So the first one I chose was this ad for Dunkin Donuts.
They used personification of the candy to convey the message that other snacks look scary and that the Dunkin Donuts smoothie is not. I rather like this one because it's so simple yet the message is pretty strong. The next one raises awareness for child abuse I'm assuming. The really small text at the bottom is for a good parenting website so I figured it's something family related.
Either way, I automatically thought allegory because the broken arms and legs symbolizes the idea of abuse. It also has a more moral significance so it's a stronger meaning than a metaphor. Having the child's body be like porcelain and easily broken also helps convey the message much more clearly.
Either way, I automatically thought allegory because the broken arms and legs symbolizes the idea of abuse. It also has a more moral significance so it's a stronger meaning than a metaphor. Having the child's body be like porcelain and easily broken also helps convey the message much more clearly.
The dunkin' donuts ad is simple but not boring or dated due to a few graphic moves: 1. The subtle color gradient in the background. 2. The heavy white frame and the cup breaking the frame. 3. The convincing digital craftsmanship.
ReplyDeleteYou've correctly identified the tropes. Good job finding allegory - that one can be elusive.