Paul Rand

Paul Rand was a graphic designer that mainly did corporate logo designs. His famous ones include UPS, ABC, and IBM. Many transitions were used in the video. Most of them were wipes and scale change. There were some pans and morphs too. On his thoughts about design, I like how he views everything. He said that without content, there is no form but without form, there is no content. The way he described them as being connected made them seem so obvious. And of course it is obvious, but it never really sank in for me. I also like the phrase, "don't try to be original, just try to be good" because it really does prove that not every original idea is good.