Rebrand Objectives

I aim to create a sophisticated, contemporary, and encompassing brand identity to reflect floral and interior designs, as well as showcase other services provided, such as event planning and gifts through their logo with imagery and type choices.

Mood Board and Visual Audit (high school)

Mood board:

Visual audit for high school kids:

Joseph's blog has more mood board images and the visual audit for college kids.

Ivanhoe Brainstorm

Issues:

• No schools
• Food desert
• Beautification of community (needs help/make more appealing)
• Bringing life to the neighborhood
• Childhood obesity (ways to prevent: through healthy eating - awareness needed)
• Younger age group involvement
• Great homes but no one wants to buy (just need to fix up)
• Drop out rates in school (affects college/job)
• High rate of single mothers (perhaps needs help)
• More community involvement
• Safety (bad sidewalks, no lighting, etc.)
• No hang out place for teens
• Wants small businesses to start in community
• Teens have no guidance (in terms of careers and school)
• Wants to be seen as a good neighborhood

Possible solutions

• Provide resources for teens to gain knowledge in career development, why stay in school, financial advice, list of people and places to contact, what to do for a future, peer guidance help, etc.
• Educate residents about benefits, how to, health benefits, etc. of a urban garden (get them more involved somehow)
• Create something/somewhere that people can go and learn home fixing skills, beautification of their house, "handy work", etc.

MX Project Sentence

We aim to design a system that allows students to teach and inspire each other, through a tailorable experience, extracurricular activities, such as art, music, and dance, by using unconventional teaching tools.

Concept Brainstorming

After we brainstormed in class about education, Joseph and me narrowed down our interest. We ended up with 2 ideas. One dealt with how to maintain long term memory with students and cater different teaching methods to different learning styles. The other one was what we went with and it dealt with how can we teach students extracurricular activities (dancing, music, etc.) using unconventional teaching tools like YouTube. So far, this is what we have came up with.

What programs do they usually cut down on in schools?

·      Performance art: dance, drama, music, etc.

·      Fine art: writing, painting, photo, etc.

Physical boundaries: languages, dress, ritual, etc.

·      Majority English speaking countries but open to people with no knowledge of English (why can’t arts defy speaking?)

·      Different cultures

·      Loose clothing, nothing too fashionable, “art kid”

·      Goes to school but then play after school?

·      More after school activity like

Involves what:

·      Videos

·      Tutorials

·      Chat forums

·      Advice section?

·      Local chapters? State chapters? Chapters in general?

·      How to section?

Involves who:

·      Students

·      Professionals

·      Middle aged people who want to just learn a new hobby

·      Teachers

·      Learners

Equipment needs:

·      Body

·      Computer

·      Video camera/sound recorder

·      Necessary props

Demographics:

·      Aim towards high school to college

·      13 to 18 years olds

·      Not limited to just that age range

·      Parents/grandparents included

Wants and needs of individual:

·      Learn a new hobby

·      Do something that they always wanted to do but had no resource or motivation

·      Bucket list check off

·      Dabble in an interest

·      Testing waters

Wants and needs of community:

·      Sharing and communicating

·      Forums

·      Chapter get together

·      Meeting new people who share same interest

·      Cross culture learning/teaching

Symbols:

·      Pen/pencil/writing utensil

·      Musical symbols

·      Paper of sorts

Motivation for participating:

·      To learn

·      To teach

·      To get involved

·      To do/try something out of the ordinary

·      To dabble into things not available at school

·      To go at your own pace learning what you want

·      Free will

Resources:

·      Flash mobs

o   http://www.youtube.com/watch?v=GLKEvAduzT4

o   http://www.youtube.com/watch?v=7EYAUazLI9k

·      Ted talks

o   YouTube dancers

o   Math teacher program thing

·      Funding cuts

·      Personal experience